LUKAS HAUGEN

Strategic Management and Sports Marketing Individual Major Portfolio

Thomas Lalonde

Sports Business & Technology Individual Major Portfolio

Sean Walsh

Sports Management Individual Major Portfolio

Strategic Management.

Building sustainable competitive advantages.

What is the Strategic Management & Sports Marketing Major?

“The ambition of those who study both Strategic Management and Sports Marketing (SM2) is to develop exceptional problem solving and leadership skills through the lens of multiple communication tactics and analytical insights.”

Three Enduring Questions -

  1. How do businesses create value for their customers? What is the return on investment for a team of talented, selfless individuals? How can the recruitment and training processes be maximized to create a whole that is greater than the sum of its parts? 

  2. How do businesses achieve excellence through a sustainable competitive advantage? Which of the four areas of excellence is the most desirable? How can these strengths be marketed to a loyal customer base?

  3. How do businesses maintain relevance in today’s constantly changing world? Given increasing access to information and competition for attention, what role does the continual development of technology and social media have on marketing efforts? 

SMSM Individual Major Proposal

Four Year Course Grid

Lukas Haugen

St. Olaf College Class of 2024

B.A. Economics, Emphasis in Finance

B.A. Strategic Management and Sports Marketing

Sports Marketing.

Building a professional brand and competitive team.

What is Sports Business & Technology?

Guiding Questions for Major

  1. In what areas is technology currently increasing the economic growth and worldwide popularity of sports? 

  2. What is NIL (Name Image Likeness)? How has it transformed college sports? 

  3. What is the role of social media in sports today? How has its role increased over the past 5-10 years?

  4. What is the job of the owner of a professional sports franchise? What are the functions of a professional sports franchise’s president?

  5. What is the role of the athlete in sports today in terms of professional sports teams and their operations?

Specific Questions for Major

  1. What are the strategies sports franchises use to increase revenue in terms of marketing and business?

  2. How do you maximize profits as an owner of a high-value sports franchise? A low-value one?

  3. What goes into determining the value of broadcasting rights for a team’s sports games over the course of a season? What goes into the valuation?

  4. With the NCAA’s recent NIL rule change, how are athletes able to profit off their own name and brand? How does this change the landscape for professional franchises, universities, and the NCAA as a whole? 

Long Term Questions for Major

  1. How much more will technology overtake the sports industry?  Will technology continue to disrupt the sports industry until there is no more real-life sport (ie. e-sports)? 

  2. What other areas within the sports industry will technology intertwine with over the next 5 years? 10 years? 20 years?

Thomas Lalonde

St. Olaf College Class of 2025

B.A. Economics

B.A. Sports Business & Technology

What is Sports Management?

Some Guiding Questions:

  • What communication social media strategies are effective to educate students about the implications of Name, Image, and Likeness (NIL) legislation on athlete representation, sponsorship deals, and collegiate sports business models?

  • What are the next steps for D3 schools in N.I.L? 

  • How might St. Olaf support the N.I.L program?

  • How can I use my skills in sales, communication, and marketing to further develop the ideas of the Hill collective? 

  • How can I make this program sustainable beyond the founders? 

Sean Walsh

St. Olaf College Class of 2025

B.A. Sports Management